December 19, 2025
Each December, St. Vital Centre transforms into a festive holiday hub—but one seasonal tradition stands out for its impact and heart: the St.Amant Foundation Charitable Gift Wrap and Coat Check. Since 2010, St. Vital Centre has generously partnered with St.Amant to offer this beloved service, inviting holiday shoppers to have their gifts wrapped in exchange for donations that support children and adults with developmental disabilities, autism and acquired brain injuries.
The tradition began when St. Vital Centre identified a need for a reliable charitable partner to offer gift wrapping services. The mall’s previous partner, could no longer fulfill the commitment and recommended St.Amant as an organization with a strong volunteer base and deep community roots. As Roxanne, Marketing Manager at St. Vital Centre, shared, “St.Amant has a huge volunteer base, and you’re a pillar of the community. We are always at the ready to assist St.Amant in this.”
From the moment it began, the partnership has flourished—grounded in shared values and a commitment to making the holidays brighter for Manitobans. One of St. Vital Centre’s core pillars is community, and this collaboration embodies that spirit. “Whether it’s through partnerships like gift wrap, or anything we can do to support local organizations, community is always our main goal,” said Roxanne.
This year, the Charitable Gift Wrap and Coat Check will once again welcome guests at its location in front of the former Hudson’s Bay in a kiosk. Shoppers can enjoy the convenience of checking in your coat for easier shopping or having their gifts beautifully wrapped while checking one more item off their holiday to-do list—making the season a little more joyful, merry, and bright.
For St.Amant, the partnership is nothing short of invaluable. “We are so grateful to St. Vital Centre for opening their doors to us each year,” says Tania Douglas, Executive Director of the St.Amant Foundation. “Their generosity allows us to connect with thousands of shoppers, and every donation raised helps create opportunities and enhance quality of life for the people St.Amant supports. This partnership is truly a gift to our entire community.”
Mall staff also share their appreciation for the warmth and spirit St.Amant volunteers bring each year. “St.Amant is so lovely to work with, and the volunteers are so friendly and welcoming—they really represent the values of St. Vital Centre,” says Roxanne. “We hope this partnership continues for many years to come.”
As the holiday season approaches, shoppers are invited to stop by the St.Amant Charity Gift Wrap and Coat Check, enjoy some stress-free wrapping, and support a cause that makes a meaningful difference in our community. Together, St.Amant and St. Vital Centre continue a proud, time-honoured tradition of giving—and it shines brighter every year.
